Each time you compose an article, it’s one more indexed page on your site, which suggests it’s one more chance for you to appear in online search engine and drive web traffic to your site in organic search. We’ll get into more of the advantages of blogging on your Search Engine Optimization a bit later on, however it’s also another hint to Google and also various other online search engine that your internet site is active and also they should be checking in frequently to see exactly what brand-new material to surface.

Blog writing also aids you get discovered through social networks. Whenever you compose an article, you’re creating material that individuals can share on socials media– Twitter, LinkedIn, Facebook, Pinterest– which helps reveal your company to a brand-new target market that could unknown you yet.


Blog content additionally assists keep your social media presence going– rather than asking your social media manager to find up with new original content for social media (or producing that web content on your own), your blog could function as that database of material. You’re enhancing your social reach with blog web content and also driving new site visitors to your blog by means of your social channels. Fairly a symbiotic connection, if I do say so myself.

So, the very first benefit of blog writing? It helps drive brand-new web traffic to your site and also functions closely with search engines as well as social networks to do that.

2) It aids convert that web traffic into leads.

Since you have website traffic pertaining to your web site via your blog, you have a chance to convert that web traffic into leads.

Similar to every blog post you compose is an additional indexed web page, each article is a brand-new possibility to create new leads. The method this works is really easy: Simply include a lead-generating call-to-action to every post.

Typically, these calls-to-action lead to things like complimentary e-books, free whitepapers, totally free truth sheets, free webinars, cost-free trials … essentially, any type of content asset for which somebody would certainly agree to exchange their info. To be very clear for anyone unfamiliar with just how traffic-to-lead conversions function, it’s as basic as this:.

Visitor comes to website.
Site visitor sees call-to-action for a cost-free deal.
Site visitor clicks call-to-action as well as gets to a touchdown web page, which consists of a type for them to complete with their info.
Site visitor fills out kind, sends information, and obtains the cost-free deal.
If you scroll down in this blog post, you’ll see a call-to-action button. Actually, 99.9% of the article we publish have call-to-action buttons … and yours should, too. That is how you turn that website traffic involving your blog into leads for your sales team.